MSc Digital Marketing with Data Analytics

Course overview

Study level: Postgraduate

Enhance your marketing-related knowledge, business understanding, critical thinking, and skill sets, preparing you for a successful career in marketing with specialisation in digital marketing with data analytics.

The MSc Digital Marketing with Data Analytics reflects the digitalisation of contemporary marketing and business activities and aims to prepare graduates for global citizenship, employability, and continuous career development.

• Gain the knowledge, skills sets (cognitive, practical, and transferable) and business awareness required for a successful career in marketing
• Develop a high level of transferable skills relevant to the current work environment and allows you to gain analytical and practical tools to examine complex marketing issues within a global context.
• Apply to study our Digital Marketing and Data Analytics MSc with Extended Professional Practice route, an 18-month option aimed at individuals who are looking to attain a deeper understanding of business in a very practical way (additional fees apply).