MDS Master of Data Science (Social Analytics)

The Master of Data Science (Social Analytics) shares a common core with the other Master of Data Science programmes. Social analytics will create a new cohort of social scientists with the necessary skills to apply new computational methods to inform policy and business decisions and examine social phenomena and gain insight about the interactions between people and their social environment. It will also equip social scientists to work with social media and other new sources of data. While generic data science skills are useful for social scientists, interpreting social data comes with particular challenges. This programme includes modules about specialised methods and also the theoretical foundations to understand how to use them effectively.

Shared core modules with the suite of Data Science Master courses will ensure that you get equipped with the wider quantitative and computational skills required for your career. You will be carrying out team building activities, presenting case studies and carrying out both formative and summative assessments with students from all four faculties of Durham University, ensuring that you learn how to represent not just your own discipline but to also listen and integrate views and skills from other disciplines. An additional contribution to the academic environment will be provided by the Durham Research Methods Centre which will also help with the allocation of project topics through partnerships with local authorities, neighbouring NHS Trusts or other collaborators in the health and social care sectors.