MSc International Marketing

Our MSc International Marketing programme draws from a wide range of academic and practical interests, from business and the social sciences, through to humanities, media, communication, creative industries and technology.

The programme provides you with the knowledge and set of skills that you will need to apply in a wide range of industries and geographical contexts, such as understanding consumer behaviour and culture, to orchestrating brand positioning and marketing strategies, issues of consumption and sustainability. The degree will also give you an overview of regional specifications that you can apply to global contexts.