MSc Digital Business (e-Marketing)

Our Digital Business (e-Marketing) MSc combines business strategies, leading technology, entrepreneurship and organisational behaviour. You will develop as a top expert in attracting, engaging and retaining customers by using digital business systems.

About this course

This course addresses the full customer relationship cycle, which includes marketing, sales and service.

Customers are at the core of all winning corporate strategies. An e-commerce business markets products based on the tracking of consumer activities on the Internet. Enterprise systems and service personnel must be able to fulfil the requirements of clients once sales materialise. They must also be able to solve or escalate any concern at any point of the interaction.

This relies on fully integrated systems, strong cross-functional working and a customer-centric culture.

Your development

Your development

experience real-life practice as you develop an enterprise start-up. You will apply lean start-up theory by getting involved in creativity, innovation and the design to your digital business
prepare for your career in the digital world of business through our School-wide employability and professional development programme
use industry-standard software to analyse data in our Data Analytics for Managers module to address organisational problems and opportunities
connect with, and hear from, digital and tech innovation leaders through guest lectures
explore how to discover value and access challenges from emerging business and technology