MA Luxury Brand Management

Discover an innovative and creative approach to the rapidly evolving luxury industry – exploring the characteristics and opportunities within luxury goods, events and services. 

The first of its kind in the UK, this course covers a broad spectrum of businesses, from fashion to hospitality, automotive and travel. You’ll take a strategic, creative view of the opportunities available in the sector, and begin to generate a variety of innovative ideas – developing your entrepreneurial outlook and storytelling ability, and delivering unforgettable experiences in London’s luxury precincts. 

You’ll learn to analyse and forecast trends, build business plans, manage and lead global teams, create a culture of innovation and creativity and launch successful businesses in mature and fast-developing markets – gaining the insights to make informed judgements about the strategic business activities of luxury brands and deliver exceptional customer experiences across different sectors to gain a competitive advantage. 

In your final term, you’ll complete a dissertation or live business project: developing and presenting a new luxury business plan over a four-day period – delving into your design, customer research and finances. 

Why study Business in London?

Based close to the luxury hubs of Mayfair and Bond Street, you’ll be able to access to the city’s luxury events, shops and services within minutes – and benefit from hands-on projects and industry interaction, taught by staff with years of experience in luxury fields.

Graduate business-ready

You'll graduate with the specialist knowledge and skills to pursue roles in luxury brand management – anywhere in the world. Join alumni working in advertising, PR and marketing in a range of high-profile companies, or start a luxury enterprise of your own.

This course is also accredited by the Chartered Management Institute (CMI) and, upon completion, you’ll receive a Level 7 Diploma in Strategic Management and Leadership Practice alongside your degree.

Download the Programme Specification