MSc International Marketing and Management

As well as covering the traditional, founding concepts and theories of marketing, you will also develop knowledge of social media marketing, digital marketing, content generation, digital tracking, and data analysis. You will understand the practical side of the various marketing tools and learn the pros and cons of each for the professional marketer. This course broadens your understanding of management, business and beyond marketing.

Careers:

If you have previously studied marketing or general business, our MSc International Marketing can help you to develop your career in this area to understand the latest trends. If you have never studied marketing or general business previously, you can use your new-found knowledge to launch careers in marketing or continue in a marketing role. Choosing a pathway in Management could be of interest if you are looking to develop your management skills or become a manager in the future. The most obvious role that many graduates have moved into is a marketing manager related role, where they have a solid understanding of marketing coupled with knowledge of key business management skills. Graduates move into all sizes of business and across all sectors. Many have launched their own businesses.