Marketing
Course Overview
This marketing program prepares you to be the strategic difference-maker for modern organizations, moving beyond advertising to master consumer analysis, competitive positioning, and product management. You will develop the creative and analytical skills needed to drive business success in a dynamic global marketplace. The curriculum is designed to transform you into a communications-savvy professional ready to excel in diverse industries.
Key Program Highlights
- Gain expertise in high-demand areas like consumer behavior, sports marketing, global strategy, and customer relationship management.
- Secure prestigious internships with industry leaders such as Harley-Davidson, Kohl's, and Johnson Controls through the university's strong business connections.
- Learn from award-winning faculty who are published authors and editors for leading international marketing journals.
- Develop exceptional communication and interpersonal skills through hands-on group projects, research, and multimedia presentations.
- Build a powerful technical edge and creative portfolio that employers actively seek in new graduates.
Course Overview
This marketing program prepares you to be the strategic difference-maker for modern organizations, moving beyond advertising to master consumer analysis, competitive positioning, and product management. You will develop the creative and analytical skills needed to drive business success in a dynamic global marketplace. The curriculum is designed to transform you into a communications-savvy professional ready to excel in diverse industries.
Key Program Highlights
- Gain expertise in high-demand areas like consumer behavior, sports marketing, global strategy, and customer relationship management.
- Secure prestigious internships with industry leaders such as Harley-Davidson, Kohl's, and Johnson Controls through the university's strong business connections.
- Learn from award-winning faculty who are published authors and editors for leading international marketing journals.
- Develop exceptional communication and interpersonal skills through hands-on group projects, research, and multimedia presentations.
- Build a powerful technical edge and creative portfolio that employers actively seek in new graduates.
