MA Digital Fashion

Our ground-breaking MA Digital Fashion course, taught by an award-winning team of researchers, industry practitioners and academics will take creative fashion thinkers and designers into a new and exciting digital world.

This one year, full-time course is the only one of its kind and has been designed specifically to meet the requirements of a growing number of major brands – from Gucci and Louis Vuitton to major high street players – who are moving into the virtual market, where fashion is instant, eye-catching, sustainable and entirely digital.

You will be taught how to create garments which are completely free from the material world, and how to fit them digitally to a client – whether that’s a model for a virtual catwalk, a social media influencer looking to boost their reach, a gaming avatar looking for a fashion edge or a bespoke costume for a movie character.

Currently, designer virtual garments are selling for thousands of pounds – a virtual Gucci gown which will never exist in the physical world recently sold for $9,000 – showing just how lucrative the market is. And eventually, it’s expected this new way of wearing the latest looks will extend to the High Street, where regular shoppers will have the chance to “try before they buy” in a virtual changing room from the comfort of their own home.

These innovations allow fashion brands and businesses to market their ranges in a more sustainable way, reducing cost and waste by eliminating the need for samples and broadening their market to wider and more marginal communities.

Owing to the wide range of clients keen to take advantage of virtual fashion, this course is not only open to fashion graduates but also to those from a background in games, film, animation and graphic design – though if you come from one of these fields, you should expect some intensive learning to bring you up to speed on creating fashion garments.

With our extensive industry links and the very latest in technological facilities – including our new 3D Gerber Accumark - we’ll provide you with the foundations to step into a growing and competitive job market with confidence, giving you the skills and the creative thinking to dress the virtual world.