MA Marketing Management
Study our MA in Marketing Management program to embark on a transformative journey that combines cutting-edge marketing strategies with a global perspective, all within the dynamic landscape of digital business. The programme offers two distinct pathways for focused specialism:
Strategic Marketing
Advertising and Communications
The programme unlocks students' leadership potential, enhances technical skills, and equips them to apply theoretical concepts in real-world marketing challenges through consultancy projects, case studies, and live projects.
The Strategic Marketing pathway has a global focus, preparing students for success in our fast-changing, globalised business landscape. Graduates gain the knowledge and skills needed to lead and shape the future of marketing, whether launching a marketing career or making a career change or advancement.
The Advertising and Marketing Communication pathway fosters creativity and problem-solving in brand management, grounded in analytical and creative thinking. It guides students on a creative journey and teaches them how to apply digital skills and customer insights to craft effective advertising strategies and communication campaigns.
Study our MA in Marketing Management program to embark on a transformative journey that combines cutting-edge marketing strategies with a global perspective, all within the dynamic landscape of digital business. The programme offers two distinct pathways for focused specialism:
Strategic Marketing
Advertising and Communications
The programme unlocks students' leadership potential, enhances technical skills, and equips them to apply theoretical concepts in real-world marketing challenges through consultancy projects, case studies, and live projects.
The Strategic Marketing pathway has a global focus, preparing students for success in our fast-changing, globalised business landscape. Graduates gain the knowledge and skills needed to lead and shape the future of marketing, whether launching a marketing career or making a career change or advancement.
The Advertising and Marketing Communication pathway fosters creativity and problem-solving in brand management, grounded in analytical and creative thinking. It guides students on a creative journey and teaches them how to apply digital skills and customer insights to craft effective advertising strategies and communication campaigns.
