MSc Marketing, Consumption and Society

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Tuition fee
Apply by
Start date
Sep 2025
Sep 2026
Duration
Campus
Mode of study
Fees and deadlines depend on the selected options. Fees and currency conversion are approximate.
Offer response
4 - 6 weeks after your application is submitted
Backlogs accepted
This course accepts backlogs

The MSc in Marketing, Consumption & Society aims to provide candidates with a comprehensive marketing education through an exposure to key theoretical tenets of the field coupled with a reflective engagement on the interface between marketing and the nature of consumption in contemporary society. Thus, the programme aims to equip candidates with a thorough grounding in marketing theory and research, provide a comprehensive understanding of consumer culture, and instil an appreciation of marketing's responsibilities to organisations and to society.

 

Among the core objectives of the programme are:

  • To provide an understanding of marketing as a business philosophy and organisational function.
  • To foster a critical appreciation of the discipline's major theoretical debates.
  • To develop a discerning recognition of the role marketing plays in, and responsibilities marketing has to the firm and to society as a whole.
  • To identify the nature of consumer culture and to critically examine consumption decisions and behaviours.
  • To nurture a judicious understanding of the issues and trends currently affecting the practice of marketing.
  • To develop a theoretical and practical understanding of epistemological alternatives relevant to the pursuit of marketing knowledge.
  • To provide a practical overview of the variety of methodological procedures relevant to the pursuit of marketing knowledge.
  • To support the production of an independent piece of research on a subject of importance to the discipline of marketing.
  • To develop key personal and professional skills in areas including decision-making, creativity, reflexivity, collaboration, and narrativity.
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Requirements

The requirements may vary based on your selected study options.





















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Use our magical AI system, to check your admission chances for this course.
Tuition fee
Apply by
Start date
Sep 2025
Sep 2026
Duration
Campus
Mode of study
Fees and deadlines depend on the selected options. Fees and currency conversion are approximate.
Offer response
4 - 6 weeks after your application is submitted
Backlogs accepted
This course accepts backlogs