PhD Marketing
Course Overview
Elevate your marketing expertise to the doctoral level with a research degree at the University of Portsmouth. Our program offers a unique opportunity to conduct cutting-edge research that transforms marketing theory into real-world business impact. You will join a collaborative community exploring the full spectrum of modern marketing, from digital strategies and consumer psychology to the effects of disruptive technology.
Key Program Highlights
- Conduct research across diverse areas including branding, digital marketing, tourism, and the societal role of marketing.
- Apply advanced quantitative and qualitative methodologies, from structural equation modeling to ethnographic studies.
- Collaborate directly with businesses on research projects to generate actionable insights and drive marketing innovation.
- Investigate the impact of emerging trends like big data, AI, and the digitalization of retail on markets and consumers.
- Join an interdisciplinary research environment that integrates perspectives from computing, economics, and psychology.
Course Overview
Elevate your marketing expertise to the doctoral level with a research degree at the University of Portsmouth. Our program offers a unique opportunity to conduct cutting-edge research that transforms marketing theory into real-world business impact. You will join a collaborative community exploring the full spectrum of modern marketing, from digital strategies and consumer psychology to the effects of disruptive technology.
Key Program Highlights
- Conduct research across diverse areas including branding, digital marketing, tourism, and the societal role of marketing.
- Apply advanced quantitative and qualitative methodologies, from structural equation modeling to ethnographic studies.
- Collaborate directly with businesses on research projects to generate actionable insights and drive marketing innovation.
- Investigate the impact of emerging trends like big data, AI, and the digitalization of retail on markets and consumers.
- Join an interdisciplinary research environment that integrates perspectives from computing, economics, and psychology.
