BSc Business Management

Our full-time bachelor’s degree in business management is designed to provide you with an interdisciplinary, internationally oriented management education for challenging tasks in all economic and administrative fields of activity. The degree program aims at qualifying you for independent entrepreneurial activity or a middle management position with leadership responsibility in international companies. Our goal is to consistently develop you into entrepreneurial personalities from the very beginning and to sensitise you to the requirements of the globalised business world.

Furthermore, through several specialisations, this programme supports various areas of business administration. The degree programme offers specialisation options in the areas of Marketing, Logistics, Entrepreneurship, Human Resources or Finance. These clearly structured and clearly focused areas of specialisation give students the opportunity to acquire a qualification profile oriented towards professional fields.

What you will learn

Our BSc Business Management degree programme is a dynamic and diverse programme that covers many of the key areas of business that you will need to graduate with the knowledge, skills, and practical experience to begin your career in the field, from strategic management and digital marketing to managerial budgeting, business modelling, and transportation logistics, depending on the specialisation you choose.

Accreditations and rankings

GISMA Business School is a state recognised University of Applied Sciences which also benefits from AMBA accreditation, an honour shared by only six business schools in Germany and 2% of all business schools worldwide. The prestigious AMBA accreditation represents innovation and excellence in education, which is core to our values at GISMA.

How you will study

GISMA Business School supports flexible and individual learning by applying a systematic hybrid learning scheme.

You will spend part of your lectures in class at our Potsdam campus. These face-to-face phases are complemented by e-learning sessions. You will work on cases, reflect on readings, take part in online discussions, and participate in group exercises and projects. This variety of learning methods is part of our unique teaching strategy, which includes student-centred pedagogy, project-based learning, collaborative learning, and personalised coaching.

Potsdam, your next study destination

As a student at GISMA University of Applied Sciences, you will be based at our flagship Potsdam Campus. This ultra high tech campus is home to all of our University of Applied Sciences students, either in person or virtually. Our classrooms feature the hyflex system, meaning regardless of where our students are in the world, they connect in real-time and benefit from seamless peer-to-peer learning. The campus is in great company, with neighbours such as SAP right across the road.

Potsdam is the picturesque capital city of the state of Brandenburg. It is known for technological innovation, economic growth, a unique culture, and a high standard of living. It is a world heritage site, with the backdrop of outstanding nature. The city also benefits from being the twin city of Berlin, the German capital. The two cities share a border, and the journey from Potsdam Main Station takes just 20-30 minutes to be in the centre of Berlin, where you can find an extensive cultural, retail, and nightlife scene.