PhD Marketing
Course Overview
Our Marketing PhD program empowers students to become pioneering researchers by producing an original thesis that contributes significant new knowledge to the field of marketing. You will undertake a detailed, in-depth investigation into a specialized area of consumer behavior or marketing theory under the expert supervision of our faculty. The program culminates in a viva voce examination, preparing you for a successful career in academia or high-level industry research.
Key Program Highlights
- Conduct original, publication-worthy research in diverse marketing fields like consumer behavior and sustainability
- Join a dynamic research group engaged in externally funded, international projects
- Receive dedicated supervision from experts across UK, European, and international contexts
- Develop a deep understanding of advanced research methods and the wider scholarly context
- Gain expertise in specialized areas such as digital marketing, retail strategy, and international marketing
Course Overview
Our Marketing PhD program empowers students to become pioneering researchers by producing an original thesis that contributes significant new knowledge to the field of marketing. You will undertake a detailed, in-depth investigation into a specialized area of consumer behavior or marketing theory under the expert supervision of our faculty. The program culminates in a viva voce examination, preparing you for a successful career in academia or high-level industry research.
Key Program Highlights
- Conduct original, publication-worthy research in diverse marketing fields like consumer behavior and sustainability
- Join a dynamic research group engaged in externally funded, international projects
- Receive dedicated supervision from experts across UK, European, and international contexts
- Develop a deep understanding of advanced research methods and the wider scholarly context
- Gain expertise in specialized areas such as digital marketing, retail strategy, and international marketing
