BA (Hons) Advertising with Foundation

Creative conversations are at the heart of successful advertising. This course focuses on developing this skill – focusing on storytelling, as well as the tools and technologies that help these conversations to be heard.

We apply advertising theory to practice in a real-world environment, helping you to hone your creative writing and presentations skills while discovering your specific interests, as you learn through experimental, reflective and ethical practice.

In your first year, you'll start to identify markets and consumers, explore the benefits of storytelling, and develop your digital skills. In your second year, you'll explore the future of advertising, build upon your creative direction skills and learn how to talk to specific audiences. In your final year, you'll create your own advertising campaigns, from idea to execution, alongside curating your industry-ready portfolio that showcases your talent, adaptability and, crucially, reflects your career aspirations.

In your Foundation year, you'll gain a solid grounding in academic skills and principles, as well as an introduction to your chosen subject area. 

It will provide a rich and varied experience to ensure you’re prepared for degree-level study in the UK – ready to develop specialist knowledge and confidently make the most of your course.

Some modules will be taken with students heading towards the same or related subject areas, while others will be taken with a blend of students – enabling you to mix with peers who bring a range of different perspectives and experiences to the classroom.

You’ll take two modules related to your subject area and eight shared modules covering key skills like communication, critical thinking, cultural understanding, politics, data, creativity and entrepreneurship.

Once you’ve successfully completed your Foundation year, you’ll directly progress to Year 1 of your chosen degree-level course.

This course is subject to validation.