BSc (Hons) Marketing with Psychology
Course Overview
This program equips students with a unique blend of marketing strategy and psychological insight to master the modern business landscape. Graduates will learn to analyze consumer behavior and craft powerful marketing campaigns grounded in a deep understanding of human psychology. The curriculum provides a comprehensive foundation in both core business management and the strategic application of these principles.
Key Program Highlights
- Strategic integration of marketing principles and psychological science
- In-depth analysis of consumer psychology and organizational behavior
- Focus on both the strategic and operational aspects of marketing
- Development of a broad knowledge base in business and management
- Practical application of theory within real-world business environments
Course Overview
This program equips students with a unique blend of marketing strategy and psychological insight to master the modern business landscape. Graduates will learn to analyze consumer behavior and craft powerful marketing campaigns grounded in a deep understanding of human psychology. The curriculum provides a comprehensive foundation in both core business management and the strategic application of these principles.
Key Program Highlights
- Strategic integration of marketing principles and psychological science
- In-depth analysis of consumer psychology and organizational behavior
- Focus on both the strategic and operational aspects of marketing
- Development of a broad knowledge base in business and management
- Practical application of theory within real-world business environments
