BA (Hons) Business with Marketing
Course Overview
This BA (Hons) Business with Marketing degree in Birmingham provides a comprehensive foundation in business functions paired with specialized marketing expertise, preparing you for a dynamic career. The program emphasizes real-world experience through an optional year-long industry placement and is built on the United Nations' principles for responsible management education (PRME). You will graduate with the practical skills and ethical understanding to make an immediate impact as a future business leader.
Key Program Highlights
- Optional year-long industry placement to gain invaluable practical experience
- Curriculum aligned with the United Nations' Principles for Responsible Management Education (PRME)
- Development of specialist skills in both core business operations and modern marketing
- Learning supported by academics with industry expertise and a dedicated mentoring system
- Focus on digital business, strategic management, and entrepreneurial thinking
Course Overview
This BA (Hons) Business with Marketing degree in Birmingham provides a comprehensive foundation in business functions paired with specialized marketing expertise, preparing you for a dynamic career. The program emphasizes real-world experience through an optional year-long industry placement and is built on the United Nations' principles for responsible management education (PRME). You will graduate with the practical skills and ethical understanding to make an immediate impact as a future business leader.
Key Program Highlights
- Optional year-long industry placement to gain invaluable practical experience
- Curriculum aligned with the United Nations' Principles for Responsible Management Education (PRME)
- Development of specialist skills in both core business operations and modern marketing
- Learning supported by academics with industry expertise and a dedicated mentoring system
- Focus on digital business, strategic management, and entrepreneurial thinking
Requirements
Modules
- Developing Your Personal Brand
- Business Foundations
- Principles of Marketing
- Essential Analysis for Business
- Business Environment
- Consumer Behaviour
- Business Analytics
- Business Strategy
- Dynamic Business Issues and Solutions
- Accounting for Business
- Marketing Communications Planning
- Creative Problem Solving
- Live Event Experiences
- Study Abroad
- International Business
- e-Business
- Marketing Strategy and Leadership
- Business Research Methodology and Practice
- One Planet Business
- Selling and Sales Management
- Strategic Supply Chain Management
- Business Research Project
