MSc Management and Digital Business
Course Overview
This course equips leaders and managers with the strategic knowledge to harness digital technologies and drive organizational transformation in a complex global economy. It blends core management principles with a deep focus on digital business processes, customer engagement, and value creation. The expertly designed curriculum prepares you to excel at the forefront of contemporary business practice.
Key Program Highlights
- Strategic application of digital technologies to improve organizational performance
- Focus on transforming customer relationships, internal processes, and value propositions
- Integration of mainstream management functions with digital business strategy
- Designed for leaders and managers operating in a global, digital marketplace
- Delivered by an AACSB International-accredited business school, a mark of excellence
Course Overview
This course equips leaders and managers with the strategic knowledge to harness digital technologies and drive organizational transformation in a complex global economy. It blends core management principles with a deep focus on digital business processes, customer engagement, and value creation. The expertly designed curriculum prepares you to excel at the forefront of contemporary business practice.
Key Program Highlights
- Strategic application of digital technologies to improve organizational performance
- Focus on transforming customer relationships, internal processes, and value propositions
- Integration of mainstream management functions with digital business strategy
- Designed for leaders and managers operating in a global, digital marketplace
- Delivered by an AACSB International-accredited business school, a mark of excellence
