MSc International Marketing and Consumer Psychology
Course Overview
The International Marketing and Consumer Psychology MSc at Queen Mary University of London explores the intersection of marketing strategies and consumer behavior in a global context. This program equips students with advanced knowledge of psychological principles influencing consumer decisions and international market dynamics. Graduates are prepared for careers in global marketing, consumer research, and brand management.
Key Program Highlights
- Focus on global marketing strategies and cross-cultural consumer behavior
- Integration of psychological theories with practical marketing applications
- Development of research skills in consumer psychology and market analysis
- Preparation for roles in international branding and consumer insights
- Emphasis on ethical considerations and sustainability in global markets
Course Overview
The International Marketing and Consumer Psychology MSc at Queen Mary University of London explores the intersection of marketing strategies and consumer behavior in a global context. This program equips students with advanced knowledge of psychological principles influencing consumer decisions and international market dynamics. Graduates are prepared for careers in global marketing, consumer research, and brand management.
Key Program Highlights
- Focus on global marketing strategies and cross-cultural consumer behavior
- Integration of psychological theories with practical marketing applications
- Development of research skills in consumer psychology and market analysis
- Preparation for roles in international branding and consumer insights
- Emphasis on ethical considerations and sustainability in global markets
