BA (Hons) Business Enterprise & Hospitality and Tourism Management
Course Overview
This dynamic dual-focus degree equips you with the entrepreneurial skills to launch and manage successful ventures, while also preparing you for leadership roles within the global hospitality and tourism sectors. The program emphasizes real-world experience through industry placements and opportunities to develop business ideas in student competitions. You will graduate with a valuable blend of business acumen and specialized industry knowledge, highly valued by employers.
Key Program Highlights
- Gain hands-on industry experience through professional placements in Years 3 and 4.
- Learn from expert guest lecturers, including successful industry contacts and alumni.
- Develop a viable business idea by competing in practical student competitions.
- Earn a degree from a program ranked 4th in Scotland for Hospitality, Event & Tourism.
- Prepare for professional membership in esteemed institutes like the Institute of Hospitality.
Course Overview
This dynamic dual-focus degree equips you with the entrepreneurial skills to launch and manage successful ventures, while also preparing you for leadership roles within the global hospitality and tourism sectors. The program emphasizes real-world experience through industry placements and opportunities to develop business ideas in student competitions. You will graduate with a valuable blend of business acumen and specialized industry knowledge, highly valued by employers.
Key Program Highlights
- Gain hands-on industry experience through professional placements in Years 3 and 4.
- Learn from expert guest lecturers, including successful industry contacts and alumni.
- Develop a viable business idea by competing in practical student competitions.
- Earn a degree from a program ranked 4th in Scotland for Hospitality, Event & Tourism.
- Prepare for professional membership in esteemed institutes like the Institute of Hospitality.
Requirements
Modules
- Introduction to Marketing & Entrepreneurship
- Introduction to Tourism Studies and Managing People
- Introduction to Economics and Business Analysis & Technology
- Introduction to Finance and Financial Analysis
- Introduction to International Business
- Management Development Programme 1
- Academic Skills
- Management Development Programme 2
- Creativity & Innovation Management
- New Venture Planning
- Service Encounter Management
- Destination Marketing Management
- Management Development Programme 3
- Entrepreneurial Capital & Resources
- Venture Management Strategy & Growth
- Industry Placement
- Events Management
- Internationalisation of Tourism Products and Services
- Venture Management in Practice
- International Entrepreneurship
- Issues & Trends in Entrepreneurship
- Research Methods
- Family Business Theory & Practice
- Management, Enterprise & the Rise of the Global Economy
- Hospitality & Tourism Analysis: Case Studies & Case Histories
- Being an Ethical Manager
- Strategy & Leadership
- Family Business: Theory & Practice
