BA (Hons) Creative Direction
On this course, you'll be introduced to design thinking, learn to encourage problem-solving by learning about the freedom of ideas. You'll learn innovative brainstorm techniques, capturing even the smallest of ideas that'll nurture and grow into solutions that have impact. You'll learn to listen, placing people at the very heart of design projects; being empathetic and responding to client needs and aspirations.
You'll discover industry and consumer insights that lead to the development of innovate solutions to problems. You'll also gain confidence in the idea generation process, learning to trust your own judgement, your design team and to know your customers and users; becoming adept at managing projects, people, and resources to deliver on time and on budget, surpassing expectations at every stage of the process.
There'll be opportunities to engage in a range of hands-on projects, collaborative exercises, and industry simulations, applying learning in real-world contexts. You'll also have the opportunity to work with industry professionals, agencies, and clients, gaining valuable insights and building a professional network.
It's the blend of real-world experience, project management and design skill that makes BA (Hons) Creative Direction unique. At AUB, we're a creative community that represents the industry as a university-wide team. This course places you at the very heart it as you learn to express yourself, design, develop and deliver as a Creative Director.
On this course, you'll be introduced to design thinking, learn to encourage problem-solving by learning about the freedom of ideas. You'll learn innovative brainstorm techniques, capturing even the smallest of ideas that'll nurture and grow into solutions that have impact. You'll learn to listen, placing people at the very heart of design projects; being empathetic and responding to client needs and aspirations.
You'll discover industry and consumer insights that lead to the development of innovate solutions to problems. You'll also gain confidence in the idea generation process, learning to trust your own judgement, your design team and to know your customers and users; becoming adept at managing projects, people, and resources to deliver on time and on budget, surpassing expectations at every stage of the process.
There'll be opportunities to engage in a range of hands-on projects, collaborative exercises, and industry simulations, applying learning in real-world contexts. You'll also have the opportunity to work with industry professionals, agencies, and clients, gaining valuable insights and building a professional network.
It's the blend of real-world experience, project management and design skill that makes BA (Hons) Creative Direction unique. At AUB, we're a creative community that represents the industry as a university-wide team. This course places you at the very heart it as you learn to express yourself, design, develop and deliver as a Creative Director.
