BS Business Administration - Marketing

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Don’t just learn about business. Learn how to do business.

Our ACBSP-accredited Business Administration program covers the nuts and bolts of a business career and the skills required of successful managers: effective writing, strong presentation, critical thinking, and ethical leadership.

Be prepared for employment in the field of marketing, or within the marketing function of an organization in any industry. Depending upon the mix of emphasis area courses chosen, students may develop an understanding of marketing functions such as advertising, marketing research, sales, and product development.