BS/BA Marketing

Our rigorous but flexible degree programs build students’ critical knowledge of business and business issues. Faculty and staff are dedicated to providing students with a well-rounded learning experience by using the latest technology and engaging students with real-world business scenarios and hands-on learning exercises.

The Bachelor of Arts in marketing degree, which requires a 39-hour business core, is for students who want a broad liberal arts foundation with an emphasis in business. The Bachelor of Science, with a comprehensive curriculum, requires a 42-hour business core. If you have questions, a counselor with our Office of Admission can help as you decide on the Concordia-Chicago degree program that best matches your strengths and career interests.

The business core curriculum lays the foundation for your degree. These courses include:

• Accounting
• Economics
• Statistics
• Management
• Ethics
• Finance
• Marketing
• Business Law

Marketing courses are designed to sharpen your marketing knowledge, they include courses in the essentials of digital marketing, marketing research, consumer behavior and marketing communication. You will also choose electives from courses such as advanced business law, global marketing, new product development and retailing.

For details on required courses and more, please visit our online catalog.