BA in Digital Marketing - Online
Course Overview
Build a powerful foundation in both marketing principles and modern technical skills with CSP Global's online digital marketing degree. This career-focused program equips you with practical expertise in high-demand areas, guided by industry-experienced faculty and leveraging key analytical tools. The unique LCMC partnership further enriches your learning by exposing you to diverse strategies and a national network of peers.
Key Program Highlights
- Master practical skills in SEO, social media, email marketing, and e-commerce
- Gain hands-on experience with industry-standard tools like Google Analytics and Facebook Insights
- Learn from faculty with real-world industry experience
- Benefit from a unique national partnership with the LCMC consortium
- Focus on data analysis to measure campaign effectiveness and drive decisions
Course Overview
Build a powerful foundation in both marketing principles and modern technical skills with CSP Global's online digital marketing degree. This career-focused program equips you with practical expertise in high-demand areas, guided by industry-experienced faculty and leveraging key analytical tools. The unique LCMC partnership further enriches your learning by exposing you to diverse strategies and a national network of peers.
Key Program Highlights
- Master practical skills in SEO, social media, email marketing, and e-commerce
- Gain hands-on experience with industry-standard tools like Google Analytics and Facebook Insights
- Learn from faculty with real-world industry experience
- Benefit from a unique national partnership with the LCMC consortium
- Focus on data analysis to measure campaign effectiveness and drive decisions
Requirements
Modules
- Leading in Complex Organizations
- Project Management
- Leadership, Influence and Negotiations
- High Impact Digital Communications
- Modern Marketing
- Principles of Human Resource Management
- Fundamentals of Accounting
- Finance for Managers
- Data Analytics and Visualization
- Social Responsibility, Legal Implications, and Business Ethics
- Microsoft Excel Core
- Customer Mapping for Digital Marketing
- Digital Brand Storytelling
- Artificial Intelligence in Marketing
- Marketing Analytics
- Social Media Content Strategy
