BS Marketing with a Digital Emphasis
Course Overview
This Bachelor of Science in Marketing with a Digital Emphasis equips you to become an influential and effective marketer in the digital age. The program focuses on modern advances in marketing, specifically the strategic use and management of digital channels to engage consumers and drive business growth. Graduates are prepared as expert critical thinkers ready to excel in the fast-paced, highly competitive world of marketing.
Key Program Highlights
- Master strategic engagement through social media, SEO, and email marketing
- Learn to leverage data for driving business growth and building consumer relationships
- Develop expert critical thinking skills for a new marketing era
- Focus on highly personal, 1:1 consumer engagement strategies
- Gain a competitive edge in the fast-paced digital marketing landscape
Course Overview
This Bachelor of Science in Marketing with a Digital Emphasis equips you to become an influential and effective marketer in the digital age. The program focuses on modern advances in marketing, specifically the strategic use and management of digital channels to engage consumers and drive business growth. Graduates are prepared as expert critical thinkers ready to excel in the fast-paced, highly competitive world of marketing.
Key Program Highlights
- Master strategic engagement through social media, SEO, and email marketing
- Learn to leverage data for driving business growth and building consumer relationships
- Develop expert critical thinking skills for a new marketing era
- Focus on highly personal, 1:1 consumer engagement strategies
- Gain a competitive edge in the fast-paced digital marketing landscape
