BA (Hons) International Tourism and Marketing Management

Overview

Advanced Entry Only

With its high profile history, outstanding attractions and world famous festivals, Edinburgh is a popular destination for travellers and tourists from all over the world. Tourism-based businesses flourish here making it an ideal place to study international tourism and marketing management.

This course offers you the opportunity to combine the study of international tourism with a focus on marketing management and how to apply this to roles within the tourism sector.

With options of a 24-week work placement, this degree will equip you with the knowledge and practical experience you need to prepare for a career in international tourism and marketing management.

Please note this programme is only available for advanced entry to either Year 2 or Year 3.

Course details

This course covers practically every aspect of international tourism management, from formulating policy and planning to finances and visitor attraction management. By choosing to combine tourism with marketing, you'll also gain an understanding of basic marketing principles plus specialist areas such as brand management, international business and marketing ethics.

International tourism management requires the ability to look outwards and capitalise on opportunities. You'll develop organisational and business skills that take into account the diversity of cultures involved in this global industry. You'll also develop your abilities in research, time management and presentation methods.

With the number of tourist ventures and operations in and near the city, you'll have plenty of options for part-time work, placements and employment after graduation.

You'll graduate with a clear direction in tourism and a wealth of experience gained from your involvement in the thriving local tourism scene, giving you the insights to succeed in tourism and marketing management in the UK or around the world.

Careers

As a tourism graduate from Edinburgh Napier University, you’ll be well placed to progress within the industry whether your career aspirations are local or international.

You may move on to management roles in sectors and organisations including:

• Destination development
• Cultural services management
• Operations management
• Tour operators
• Airlines
• Public sector organisations
• Retail
• Hospitality.