BA Communication and Media Studies/Video Production
The Video Production concentration of the Bachelor of Arts in Communication and Media Studies instructs students on the art and craft of digital video production. Emphasizing field production and non-linear editing, students are taught to use the medium for effective storytelling. Acquiring skills in pre-production planning, camera composition and shooting, and post-production editing, students use Adobe Premiere Pro to complete individual and group projects. In addition to television and video production, production skills are desired in a number of industries including sports marketing, corporate media, higher education, and non-profit social advocacy organizations.
Program Requirements
- Core Courses
- General Education Requirements
Core Courses
CS116 Introduction to Graphic Design
CM100 Introduction to Human Communications
CM101 Introduction to Mass Communication
CM105 Public Speaking
CM203 Media Writing
CM220 Introduction to Digital Video Production
CM230 Introduction to Film Studies
CM300 Communication Theory
CM320 Advanced Digital Video Production
CM400 Media Criticism
CM415/CM425 Communication and Gender/Media Ethics
CM420/CM435 Documentary Productions/ Independent Project
CM450 Senior Seminar
CM460 Communication and Media Studies Internship
Total Credits: 42
General Education Requirements
CS101 Computer Concepts and Applications
EN101 English I
EN102 English II
EN201 Intermediate Writing
IS105 Common Experience
IS220 Preparation for Careers and Life after College
MA121 Basic Statistics
PS101 Introduction of Psychology
Computer Science Elective
English Elective
Free Elective (10)
Global Awareness Elective
Humanities Elective (2)
Math/Science/Computer Science
Social Sciences Elective (2)
Science Elective
Total Credits: 79
Learning Outcomes
Students in the Bachelor of Arts in Communication and Media Studies (BAC), Video Production concentration will have the opportunity to achieve the learning objectives of the BAC, in addition to the following concentration-specific learning objectives:
- Understand the storytelling role video production plays in society and the rhetorical power of stories to inform, to persuade, and to entertain.
- Recognize the power of visual images and the ethical responsibility of filmmakers to treat their subjects and audience with respect.
- Identify the primary functions of scriptwriting, producing, directing, and editing and the full-time positions available in each.
- Acquire fundamental digital camera operations and shooting/composition aesthetics.
- Edit video projects on the Adobe Premiere Pro editing platform.
- Develop an editing aesthetic for both visual and aural elements of a project.
- Create a documentary or short video production.
Video Production Career Track
Opportunities to work in the entertainment industry continue to expand as the Internet, social media, and television streaming apps have increased platform availability and the never-ending need for more media content. Students can pursue creative options in the industry such as screenwriters, directors, and editors. Other positions such as camera operator, production assistant, and audio assistant are directly responsible for technical aspects of a production. Aside from traditional media jobs in entertainment, video production majors can find employment at video production houses and local cable stations or in marketing-communication departments at hospitals, colleges, and numerous corporate industries.
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Program Snapshot
Credits: 120
Learning Format: On Campus
Semester Length: 15 weeks
Typical Time to Completion:
Typical Time to Completion:
4 years
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