BS Management/Fashion Merchandising

Learning Outcomes

• Define product and merchandising developmental stages from design concept to end-use consumer product.
• Recognize the importance of aesthetics and principles of design to implement trend forecasting tools and adverting platforms.
• Demonstrate textile knowledge by understanding fiber properties in consumer apparel and home textiles.
• Identify recurring historical costume elements in contemporary fashion products.
• Analyze and critique the ever-changing Omni retail channels utilized by retailers and consumers for profitability.
• Prepare a buying proposal with an assortment plan, pricing strategies and proposed sales reports.
• Establish Integrated Marketing Communications (IMC) plans for print, visual displays and online marketing formats to promote fashion related goods and services.
• Evaluate parameters within the global marketplace in relation to ever-changing trade, political, and technological landscapes of international business frameworks.

Fashion Merchandising Career Track

Graduates with the Bachelor of Science in Management and Fashion Merchandising Concentration can obtain positions in Assistant Buying, Visual Merchandising, and Retail Management.  The Fashion Merchandising Concentration also prepares its graduates for employment in a myriad of professional settings, including: Allocation and Planning for local corporate firms, Merchandising, Social Media Strategies, and Sales for Off-Price, Luxury, Beauty and Home Furnishing Retailers.