BBA Marketing: General

The Department of Marketing offers programs of study that prepare students for responsible positions and professional careers in the growing fields of marketing and hospitality and tourism management.

Programs in Marketing provide students with an enduring base of knowledge and the ability to adapt new marketing practices as they continually evolve. The department offers a Bachelor of Business Administration (B.B.A.) or Bachelor of Science (B.S.) in Marketing, an online B.B.A. in Marketing, a B.B.A. or B.S. in Hospitality and Tourism Management, an online B.B.A. in Hospitality and Tourism Management, minors in Marketing, Digital Marketing and Hospitality and Tourism Management, and certificates in Casino and Gaming Industry Management, Club Management, Digital Marketing, Hospitality and Tourism Management, Professional Hospitality and Tourism Management and Meetings and Events Management. A variety of courses, offered day and evening, weekdays and weekends across multiple campuses, allow traditional and non-traditional students to tailor programs of study to meet their individual needs. A concentration in Advertising is available for students interested in this discipline. For graduate students, the department offers a certificate in Hospitality and Tourism Management.

The Department of Marketing offers an array of professional development opportunities and support in producing scholarly research to faculty by providing an environment conducive to the growth and enrichment of a community of scholars. Marketing also provides consulting as well as a diversity of other professional services to the business and academic communities—locally, nationally and internationally.