MS Consumer Behavior and Decision Sciences
The MS in Consumer Behavior and Decision Sciences program at Harrisburg University of Science and Technology explores the intersection of psychology, behavioral economics, and data science to understand how individuals and organizations make decisions. The curriculum combines theoretical foundations with practical applications, equipping students to analyze consumer behavior, predict market trends, and drive data-driven business strategies. Graduates are prepared for roles in market research, user experience design, data analytics, and organizational consulting, fostering innovative solutions in a variety of industries.
The MS in Consumer Behavior and Decision Sciences program at Harrisburg University of Science and Technology explores the intersection of psychology, behavioral economics, and data science to understand how individuals and organizations make decisions. The curriculum combines theoretical foundations with practical applications, equipping students to analyze consumer behavior, predict market trends, and drive data-driven business strategies. Graduates are prepared for roles in market research, user experience design, data analytics, and organizational consulting, fostering innovative solutions in a variety of industries.
