BA Degree in International Hospitality Marketing Management

At the conclusion of the programme, students will be able to:

1. Combine an understanding of a range of practical, theoretical and personal skills required for professional management roles within a variety of international hotel and tourism organisations.
2. Synthesise strategic, human resource and marketing processes of a commercial hospitality enterprise within the context of the global nature of the business.
3. Cultivate a professional management attitude by nurturing corporate culture and social responsibility to add value to an organisation.
4. Confidently debate, research and synthesise theories.

This programme is a specialisation in International Hospitality Marketing Management.