MSc Spirits Marketing & Customer Experience
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The MSc Spirits Marketing & Customer Experience : an expert training in the spirits industry
France is a country renowned for these spirits with famous productions such as: Cognac (a wine brandy produced in the region of Cognac), Calvados (an apple brandy produced in Normandy), Armagnac (a brandy produced in the region of Armagnac) or the Grand Marnier (a liqueur made from orange and cognac). In addition to these products and brands, which are the major export markets, there are other spirits, which are not originally produced in France but which are experiencing very good growth levels. We can note liqueurs, vodka, aniseed aperitifs, rum, gin and whisky. The trade balance of French spirits exports has been growing steadily for several years and also reached its highest level in 2022. France is the world’s second largest exporter with more than 5.8 billion spirits in 2022. Several factors contribute to the reputation of French spirits:
The MSc Spirits Marketing & Customer Experience : an expert training in the spirits industry
France is a country renowned for these spirits with famous productions such as: Cognac (a wine brandy produced in the region of Cognac), Calvados (an apple brandy produced in Normandy), Armagnac (a brandy produced in the region of Armagnac) or the Grand Marnier (a liqueur made from orange and cognac). In addition to these products and brands, which are the major export markets, there are other spirits, which are not originally produced in France but which are experiencing very good growth levels. We can note liqueurs, vodka, aniseed aperitifs, rum, gin and whisky. The trade balance of French spirits exports has been growing steadily for several years and also reached its highest level in 2022. France is the world’s second largest exporter with more than 5.8 billion spirits in 2022. Several factors contribute to the reputation of French spirits:
