BS Marketing (East Falls Campus)
Course Overview
The Marketing program at Thomas Jefferson University equips students with a comprehensive foundation in business, multimedia communications, and strategic analysis to become versatile marketing professionals. You will learn to design campaigns, build brand equity, and execute complete marketing plans from conception to completion. The accelerated pathway allows you to earn an Innovation MBA with just one additional year of study.
Key Program Highlights
- Multidisciplinary training that blends core business principles with dynamic multimedia communication skills
- Hands-on learning in market analysis, campaign design, budget management, and brand development
- Accelerated 4+1 pathway to earn both a bachelor's degree and an Innovation MBA in just five years
- Preparation for high-demand careers in advertising, public relations, sales management, and market research
- Curriculum focused on developing global marketing strategies and specialized brand management expertise
Course Overview
The Marketing program at Thomas Jefferson University equips students with a comprehensive foundation in business, multimedia communications, and strategic analysis to become versatile marketing professionals. You will learn to design campaigns, build brand equity, and execute complete marketing plans from conception to completion. The accelerated pathway allows you to earn an Innovation MBA with just one additional year of study.
Key Program Highlights
- Multidisciplinary training that blends core business principles with dynamic multimedia communication skills
- Hands-on learning in market analysis, campaign design, budget management, and brand development
- Accelerated 4+1 pathway to earn both a bachelor's degree and an Innovation MBA in just five years
- Preparation for high-demand careers in advertising, public relations, sales management, and market research
- Curriculum focused on developing global marketing strategies and specialized brand management expertise
