MSc Sports Business Management
Our Sport Business Management MSc provides you with the opportunity to study the sport and business worlds in-depth. Both sectors are in constant flux, especially the sports sector which is advancing in new ways such as esports, environmental sustainability in sport and women's sports. We’ve designed this programme to give you a comprehensive view of the sports industry, featuring guest lectures and industry days where you will gain valuable industry insights. You will also develop business expertise, helping you as you pursue a career in the sector.
Sports-related core modules on the programme focus on areas such as exploring the complicated relationship between sport and the media, analysing the current state of play and what the potential future may look like. You will also evaluate the different experiences of sports and esports fans at events and use the theory you’ve studied to create your own sports activation or marketing campaign.
What are the different factors that influence successful sponsorship deals and what impact will the industry's shift towards sustainability have? To address this, you will study real-world examples such as fashion brand Hugo Boss switching its sponsorship away from Formula 1 to Formula E, growing investment in women’s and disability sports, and the sustainable water solutions organisation Xylem’s sponsorship of Manchester City Football Club.
The programme provides an insight into what goes on behind the scenes in preparing for major sporting events such as Wimbledon, the FIFA World Cup and the Summer and Winter Olympic Games. You will learn about the different event bidding processes, consider the visitor experience for those attending and evaluate the legacy of these high-profile sporting events.
You will also enhance your professional development and creativity expertise by designing creative solutions to real-world business problems. This is a great opportunity to explore creativity theory and apply this in practice to enhance your skills in time management, working to deadlines and teamwork.
A range of optional business modules offer the chance to improve your sustainability literacy, giving you the chance to study how organisations change what they do and how they do it, with a view to making eco-friendly business decisions. You will explore current debates and challenges within leadership as well as strengthen your knowledge and understanding of the subject.
You could also study the theories and concepts around contemporary consumer behaviour in a global, multicultural and digital age, or examine the international business environment, learning about how different external factors impact global business activities.
Further options include looking at real life marketing situations and analysing how you can apply marketing theory to find effective solutions in creative, innovative, ethical and sustainable ways. You will also study different types of branding from emotional and experience brands to global brands and branding in the digital age, plus identifying the social and ethical implications of branding.
The programme also focuses on the process of starting a new business venture from business plans to funding, introducing you to applicable enterprise and entrepreneurship theories. You will also develop theoretical and practical knowledge in how data and information are used to inform business strategy. Your research and analytical skills will be further developed, ensuring you know how to scope research or problem-solving projects, and can recognise the benefits and drawbacks of the different research methods.
Our Sport Business Management MSc provides you with the opportunity to study the sport and business worlds in-depth. Both sectors are in constant flux, especially the sports sector which is advancing in new ways such as esports, environmental sustainability in sport and women's sports. We’ve designed this programme to give you a comprehensive view of the sports industry, featuring guest lectures and industry days where you will gain valuable industry insights. You will also develop business expertise, helping you as you pursue a career in the sector.
Sports-related core modules on the programme focus on areas such as exploring the complicated relationship between sport and the media, analysing the current state of play and what the potential future may look like. You will also evaluate the different experiences of sports and esports fans at events and use the theory you’ve studied to create your own sports activation or marketing campaign.
What are the different factors that influence successful sponsorship deals and what impact will the industry's shift towards sustainability have? To address this, you will study real-world examples such as fashion brand Hugo Boss switching its sponsorship away from Formula 1 to Formula E, growing investment in women’s and disability sports, and the sustainable water solutions organisation Xylem’s sponsorship of Manchester City Football Club.
The programme provides an insight into what goes on behind the scenes in preparing for major sporting events such as Wimbledon, the FIFA World Cup and the Summer and Winter Olympic Games. You will learn about the different event bidding processes, consider the visitor experience for those attending and evaluate the legacy of these high-profile sporting events.
You will also enhance your professional development and creativity expertise by designing creative solutions to real-world business problems. This is a great opportunity to explore creativity theory and apply this in practice to enhance your skills in time management, working to deadlines and teamwork.
A range of optional business modules offer the chance to improve your sustainability literacy, giving you the chance to study how organisations change what they do and how they do it, with a view to making eco-friendly business decisions. You will explore current debates and challenges within leadership as well as strengthen your knowledge and understanding of the subject.
You could also study the theories and concepts around contemporary consumer behaviour in a global, multicultural and digital age, or examine the international business environment, learning about how different external factors impact global business activities.
Further options include looking at real life marketing situations and analysing how you can apply marketing theory to find effective solutions in creative, innovative, ethical and sustainable ways. You will also study different types of branding from emotional and experience brands to global brands and branding in the digital age, plus identifying the social and ethical implications of branding.
The programme also focuses on the process of starting a new business venture from business plans to funding, introducing you to applicable enterprise and entrepreneurship theories. You will also develop theoretical and practical knowledge in how data and information are used to inform business strategy. Your research and analytical skills will be further developed, ensuring you know how to scope research or problem-solving projects, and can recognise the benefits and drawbacks of the different research methods.
