PhD Marketing

Course Overview

Would you like to join one of the largest groups of marketing academics in the UK? Become a part of the most research-intensive business school in the UK, according to the latest Research Excellence Framework, where we have a lively research ethos and seek doctoral students who can build on our success.

Our research interests are particularly focused within specialist areas including Business Marketing; Market Studies; Consumer Behaviour; Consumer Culture Theoretics; Branding and International Marketing. We are also interested in work that covers innovation, sustainability, historical aspects of marketing, and bottom of the pyramid markets. Furthermore, our department is linked to the Centre for Consumption Insights, which is a platform for our staff to engage in specialist research that centres on the transformative aspects of consumer research and consumption-related phenomena of pertinence to culture and society. Topics of interest here include consumer vulnerability, diet and health, the environment and family.

As a member of this PhD programme, you will have access to state-of-the-art databases, dedicated office space, scientific computing facilities, and IT support. We offer a research training seminar series, workshops and conferences to create the ideal environment for innovative thinking.

Many of our staff work closely with marketing practitioners. This allows us to make sure our research is relevant to commercial and public-sector organisations, as well as to the academic community. You will receive support by a specialist supervisor as you research and write your thesis.

About the programme

Doctoral students are a vital component of our lively research ethos, and we look for a good match between the interests and availability of a potential supervisor, your interests, and the importance and accessibility of your chosen topic. Throughout your journey you will be supported by our academic and administrative staff who will help and guide you, striving to ensure your time with us is rewarding and enjoyable.