PhD Marketing

Our Marketing PhD programmes involve the production of new knowledge through original research and advanced scholarship, exploring a field of marketing in detail. PhD research should produce a thesis which includes material worthy of academic publication.

Research strengths at Newcastle University Business School are focused in a number of groups or themes. Each of these involves externally funded research, international collaboration and the active involvement of doctoral students.

Research in the marketing group focuses on a wide range of aspects of consumer behaviour. Ongoing projects and interests cover the UK, European and international contexts.

Specific areas of research expertise include:

consumer behaviour
service marketing
retail marketing
sustainability marketing
international marketing
marketing communications
marketing in the creative industries
internet and direct marketing
marketing strategy

There are opportunities for you to study in any of these disciplines. You will undertake supervised independent study and be assessed through a single written document supported with a viva voce examination. This involves detailed understanding of:

the methods, techniques and approaches needed to produce such knowledge
the wider context of the subject of study.