MSc Digital Business

Our contemporary Digital Business MSc prepares you for an ever-changing complex and digital landscape. You will graduate ready to take on total responsibility to foster, implement and evaluate digital business initiatives, in all the functional areas of an organisation.

About this course

Digital technologies have changed the way organisations conduct business. They afford new ways of working, new opportunities, but also present new challenges for digital businesses.

In a world where decision-making is ambiguous, this course will challenge you to think in new and varied ways for a turbulent and fast-moving digital age. There is great demand for digital business professionals and this Master’s supports various career paths to further your career interests.

Your development

experience real-life practice as you develop an enterprise start-up. You will apply lean start-up theory by getting involved in creativity, innovation and the design to your digital business

prepare for your career in the digital world of business through our School-wide employability and professional development programme
use industry-standard software to analyse data in our Data Analytics for Managers module to address organisational problems and opportunities
connect with, and hear from, digital and tech innovation leaders through guest lectures
explore how to discover value and access challenges from emerging business and technology