BS Strategic Advertising
Course Overview
Northwest's Strategic Advertising major provides a comprehensive business education focused on the creation and sale of effective advertisements. Students build a strong foundation in marketing, consumer behavior, and management while honing practical skills in communication and campaign planning. Graduates are prepared for successful careers in the marketing and advertising departments of major brands and media companies.
Key Program Highlights
- Gain a solid foundation in core business principles, including marketing and management
- Develop practical skills in advertising creation, from writing and design to strategic planning and media buying
- Learn to analyze and understand consumer behavior to effectively reach target audiences
- Prepare for a versatile career with large brands, media companies, or specialized firms
- Option to enhance your portfolio with a complementary minor for a specialized career path
Course Overview
Northwest's Strategic Advertising major provides a comprehensive business education focused on the creation and sale of effective advertisements. Students build a strong foundation in marketing, consumer behavior, and management while honing practical skills in communication and campaign planning. Graduates are prepared for successful careers in the marketing and advertising departments of major brands and media companies.
Key Program Highlights
- Gain a solid foundation in core business principles, including marketing and management
- Develop practical skills in advertising creation, from writing and design to strategic planning and media buying
- Learn to analyze and understand consumer behavior to effectively reach target audiences
- Prepare for a versatile career with large brands, media companies, or specialized firms
- Option to enhance your portfolio with a complementary minor for a specialized career path
