MSc Marketing and Data Analytics
Course Overview
This MSc in Marketing and Data Analytics provides an advanced, industry-relevant education for aspiring data specialists, blending academic rigor with practical application. You will develop the expertise to transform complex customer data into actionable insights that drive strategic marketing decisions and build long-term consumer relationships. The program is designed in collaboration with industry practitioners to ensure you graduate with knowledge of the latest sector trends and techniques.
Key Program Highlights
- Master advanced techniques in data mining and analytics to demonstrate value for marketing decision-making.
- Gain a comprehensive understanding of consumer insight's role in building strategic customer relationships.
- Develop the critical ability to analyze, interpret, and present complex consumer and market data.
- Acquire hands-on experience by working on industry-facing projects with businesses and senior professionals.
- Learn through a range of practical assessments, including reports, presentations, and research-based projects.
Course Overview
This MSc in Marketing and Data Analytics provides an advanced, industry-relevant education for aspiring data specialists, blending academic rigor with practical application. You will develop the expertise to transform complex customer data into actionable insights that drive strategic marketing decisions and build long-term consumer relationships. The program is designed in collaboration with industry practitioners to ensure you graduate with knowledge of the latest sector trends and techniques.
Key Program Highlights
- Master advanced techniques in data mining and analytics to demonstrate value for marketing decision-making.
- Gain a comprehensive understanding of consumer insight's role in building strategic customer relationships.
- Develop the critical ability to analyze, interpret, and present complex consumer and market data.
- Acquire hands-on experience by working on industry-facing projects with businesses and senior professionals.
- Learn through a range of practical assessments, including reports, presentations, and research-based projects.
