MSc Marketing and Entrepreneurship

Overview

This course provides a strong foundation in marketing and entrepreneurship theory and practice. This is a programme for graduates seeking to become professional marketers and those who wish to pursue a career in new business ventures or start their own business. We encourage innovative and creative approaches to your learning with:

• live case-studies
• consultancy projects
• skills workshops.

As part of an international learning environment, combining theory and practice to develop the key skills that employers are looking for, you will gain an understanding of:

• customer behaviours and expectations, and the variety of channels used to interact with customers
• analysing marketing data
• developing business plans
• using entrepreneurial skills and behaviours
• devising marketing strategy for global brands and organisations.

If you start in September you can opt to take a year's paid supervised work placement in a marketing role, a business start-up or evolving area of business to help prepare you for your future career.

Career prospects

Our Graduates are employed in marketing roles throughout the world; these include jobs in media, digital, brand and communications agencies, and in-house marketing management positions in areas as diverse as fast moving consumer goods, retail, hospitality, travel, publishing and manufacturing. Current employers include:

• Johnson & Johnson
• Hitachi
• DK
• Avis
• PWC