BA (Hons) Marketing

Unlock your potential in the dynamic field of marketing with our BA (Hons) Marketing program. Designed for students who are ready to dive straight into their studies, this three-year undergraduate program offers a comprehensive exploration of marketing principles, strategies, and practices, preparing students for successful careers in the global marketplace.

From day one, students in the BA (Hons) Marketing program will immerse themselves in a stimulating and challenging curriculum that covers all aspects of modern marketing. Through a combination of lectures, workshops, group projects, and practical assignments, students will develop a deep understanding of consumer behaviour, market analysis, branding, digital marketing, and strategic planning.

Our program goes beyond the traditional marketing curriculum by offering micro modules that emphasise the interconnectedness of marketing and business. These specialised modules provide students with opportunities to explore topics such as finance, entrepreneurship, management, and sustainability, enhancing their understanding of how marketing functions within broader organizational contexts.

Industry Engagement: Throughout the program, students will have the opportunity to engage with industry professionals through guest lectures, networking events, and company visits. These real-world experiences will not only provide valuable insights into current marketing practices but also help students build a strong professional network that can benefit them in their future careers.