Associate in Science (AS) Fashion Merchandising

Course Overview

This course provides a comprehensive journey through the entire fashion merchandising cycle, from initial trend forecasting to final product sales. Students will master the strategies required to develop, position, and promote fashion lines in today's competitive retail landscape, bridging the gap between creative design and commercial success.

Key Program Highlights

• Master trend forecasting and analysis to predict market movements
• Develop skills in product line development and strategic market positioning
• Learn to craft compelling visual merchandising and in-store presentations
• Execute integrated promotional campaigns across advertising, PR, and social media
• Navigate the complete sales funnel for both brick-and-mortar and e-commerce channels