BA (Hons) Marketing (Consumer Behaviour Insights)
**Why Marketing (Consumer Behaviour Insights)?**Gaining a greater understanding of consumers is fundamental to marketing and helps develop better products and marketing campaigns that win hearts and minds. This degree offers you the tools and experience in, and out, of the classroom to develop your passions for creativity and move into a professional role. You will draw on the expertise of lecturers with extensive professional credentials and research experience and be inspired by industry guest speakers, including those who graduated from the University. The course is underpinned by a deep understanding of professional practice and academic concepts.You’ll learn in the new state-of-the-art School of Business and Technology at our Oxstalls campus, giving you access to facilities including a consumer behaviour lab, to technology such as body scanners and to world-leading marketing simulation software, BrandPRO. This will help equip you with the knowledge and skills to utilise modern-day marketing practices including the innovative management of virtual online stores. As well as drawing on the expertise of experienced lecturers, you’ll benefit from placement opportunities and the chance to build entrepreneurial knowledge and practical employment skills, working on live projects and engaging with real businesses through The Growth Hub, also based at our Oxstalls campus.**Why University of Gloucestershire?**We’ve been using our expertise to support and inspire students since 1847. Join us and you will benefit from professional-standard facilities in the beautiful, historic surroundings of Cheltenham and Gloucester. Our vibrant and tight-knit community of over 10,000 students and staff paired with a wide variety of courses means you will have the best of both worlds – a diverse community of sports clubs, societies and activities while also benefiting from specialist lecturers who value you as an individual. Who Cares? We do. We care about our students and the planet. We listened to what our students value most, turning our prospectus digital and providing opportunities for them to protect the planet and move on to study in an environment that works hard to support future generations. As a result, we’re proud that the University of Gloucestershire has been judged the UK’s most sustainable university.Our students never tire of finding inspiration here in the dynamic county of Gloucestershire, home to over 45 festivals every year, including 2000trees, Wychwood and the world-famous Cheltenham Literature festival. Many students gain valuable skills and experience working at these events alongside their studies.**After the course**Your story with us doesn’t end at graduation. Through our innovative Your Future Plan scheme, you will be supported to become the graduate that you want to be, making industry connections and taking part in placements and field trips that offer invaluable experience outside of the lecture theatre. We are proud of our record that 93% of University of Gloucestershire graduates are in work or further study six months after completing their course*.*UK Graduate Outcomes Survey 2020.**Experience an open day**Book yourself a place at a University of Gloucestershire open day at www.glos.ac.uk/BookAnOpenDay. Our open days have been designed to inform you, inspire you, and help you make the right decision about your next step. It’s your chance to see the university for yourself, get a real insight into what we're about and meet your potential course tutors and lecturers. Our friendly student ambassadors will also be on hand to show you round your campus. **To find out more information about this course, visit www.glos.ac.uk/OurCourses, email us on enquiries@glos.ac.uk or call 03330 14 14 14.**
**Why Marketing (Consumer Behaviour Insights)?**Gaining a greater understanding of consumers is fundamental to marketing and helps develop better products and marketing campaigns that win hearts and minds. This degree offers you the tools and experience in, and out, of the classroom to develop your passions for creativity and move into a professional role. You will draw on the expertise of lecturers with extensive professional credentials and research experience and be inspired by industry guest speakers, including those who graduated from the University. The course is underpinned by a deep understanding of professional practice and academic concepts.You’ll learn in the new state-of-the-art School of Business and Technology at our Oxstalls campus, giving you access to facilities including a consumer behaviour lab, to technology such as body scanners and to world-leading marketing simulation software, BrandPRO. This will help equip you with the knowledge and skills to utilise modern-day marketing practices including the innovative management of virtual online stores. As well as drawing on the expertise of experienced lecturers, you’ll benefit from placement opportunities and the chance to build entrepreneurial knowledge and practical employment skills, working on live projects and engaging with real businesses through The Growth Hub, also based at our Oxstalls campus.**Why University of Gloucestershire?**We’ve been using our expertise to support and inspire students since 1847. Join us and you will benefit from professional-standard facilities in the beautiful, historic surroundings of Cheltenham and Gloucester. Our vibrant and tight-knit community of over 10,000 students and staff paired with a wide variety of courses means you will have the best of both worlds – a diverse community of sports clubs, societies and activities while also benefiting from specialist lecturers who value you as an individual. Who Cares? We do. We care about our students and the planet. We listened to what our students value most, turning our prospectus digital and providing opportunities for them to protect the planet and move on to study in an environment that works hard to support future generations. As a result, we’re proud that the University of Gloucestershire has been judged the UK’s most sustainable university.Our students never tire of finding inspiration here in the dynamic county of Gloucestershire, home to over 45 festivals every year, including 2000trees, Wychwood and the world-famous Cheltenham Literature festival. Many students gain valuable skills and experience working at these events alongside their studies.**After the course**Your story with us doesn’t end at graduation. Through our innovative Your Future Plan scheme, you will be supported to become the graduate that you want to be, making industry connections and taking part in placements and field trips that offer invaluable experience outside of the lecture theatre. We are proud of our record that 93% of University of Gloucestershire graduates are in work or further study six months after completing their course*.*UK Graduate Outcomes Survey 2020.**Experience an open day**Book yourself a place at a University of Gloucestershire open day at www.glos.ac.uk/BookAnOpenDay. Our open days have been designed to inform you, inspire you, and help you make the right decision about your next step. It’s your chance to see the university for yourself, get a real insight into what we're about and meet your potential course tutors and lecturers. Our friendly student ambassadors will also be on hand to show you round your campus. **To find out more information about this course, visit www.glos.ac.uk/OurCourses, email us on enquiries@glos.ac.uk or call 03330 14 14 14.**
