MA Marketing Management
Course Overview
Our MA in Marketing Management is a transformative program designed to equip you with cutting-edge strategic and creative skills for the digital business landscape. You will choose a specialized pathway in either Strategic Marketing or Advertising and Communications, each offering a unique focus to align with your career ambitions. The curriculum combines theoretical knowledge with hands-on application through live projects and case studies, preparing you to lead and shape the future of marketing.
Key Program Highlights
- Choose from two specialized pathways: Strategic Marketing or Advertising and Communications
- Gain hands-on experience through real-world consultancy and live client projects
- Develop a global perspective on fast-changing, digital business environments
- Master the application of customer insights to craft effective advertising and brand strategies
- Unlock your leadership potential and enhance technical skills for career advancement
Course Overview
Our MA in Marketing Management is a transformative program designed to equip you with cutting-edge strategic and creative skills for the digital business landscape. You will choose a specialized pathway in either Strategic Marketing or Advertising and Communications, each offering a unique focus to align with your career ambitions. The curriculum combines theoretical knowledge with hands-on application through live projects and case studies, preparing you to lead and shape the future of marketing.
Key Program Highlights
- Choose from two specialized pathways: Strategic Marketing or Advertising and Communications
- Gain hands-on experience through real-world consultancy and live client projects
- Develop a global perspective on fast-changing, digital business environments
- Master the application of customer insights to craft effective advertising and brand strategies
- Unlock your leadership potential and enhance technical skills for career advancement
