MA Marketing Management
Course Overview
Our MA in Marketing Management is a transformative program designed to equip you with cutting-edge strategic and creative skills for the digital business landscape. You will choose a specialized pathway in either Strategic Marketing or Advertising and Communications, each offering a unique focus to align with your career ambitions. The curriculum combines theoretical knowledge with hands-on application through live projects and case studies, preparing you to lead and shape the future of marketing.
Key Program Highlights
- Choose from two specialized pathways: Strategic Marketing or Advertising and Communications
- Gain hands-on experience through real-world consultancy and live client projects
- Develop a global perspective on fast-changing, digital business environments
- Master the application of customer insights to craft effective advertising and brand strategies
- Unlock your leadership potential and enhance technical skills for career advancement
Course Overview
Our MA in Marketing Management is a transformative program designed to equip you with cutting-edge strategic and creative skills for the digital business landscape. You will choose a specialized pathway in either Strategic Marketing or Advertising and Communications, each offering a unique focus to align with your career ambitions. The curriculum combines theoretical knowledge with hands-on application through live projects and case studies, preparing you to lead and shape the future of marketing.
Key Program Highlights
- Choose from two specialized pathways: Strategic Marketing or Advertising and Communications
- Gain hands-on experience through real-world consultancy and live client projects
- Develop a global perspective on fast-changing, digital business environments
- Master the application of customer insights to craft effective advertising and brand strategies
- Unlock your leadership potential and enhance technical skills for career advancement
Requirements
Modules
- Strategic Communications
- Branding
- Transformational Leadership through Transversal Skills
- Data Analytics for International Business Decisions
- Customer Insight Through Marketing Research
- Digital Marketing
- Ethics, Responsibility and Sustainability in Marketing
- Consultancy Project
- Dissertation
- Customer Relationship Management in the Digital Age
- Global Strategic Marketing
- Marketing Management and Commercial Awareness
- Creative Direction
- Advertising Campaign Management
- Creative Content Marketing
