BSc Consumer Behaviour and Marketing with Foundation Year
Course Overview
This BSc Consumer Behaviour and Marketing with Foundation is a four-year degree designed to unlock the psychology behind consumer choices and its critical application in modern marketing strategy. The initial foundation year equips you with essential academic and research skills, providing a robust platform for success in the subsequent three years of specialized study.
Key Program Highlights
- Gain a deep understanding of the psychological drivers behind consumer decision-making.
- Learn to apply consumer insights to develop effective marketing campaigns and business policies.
- Build a strong academic foundation with dedicated focus on study, writing, and research skills.
- Experience a dynamic learning environment through lectures, tutorials, and practical workshops.
- Benefit from a tailored pathway that prepares you for the full rigors of a marketing degree.
Course Overview
This BSc Consumer Behaviour and Marketing with Foundation is a four-year degree designed to unlock the psychology behind consumer choices and its critical application in modern marketing strategy. The initial foundation year equips you with essential academic and research skills, providing a robust platform for success in the subsequent three years of specialized study.
Key Program Highlights
- Gain a deep understanding of the psychological drivers behind consumer decision-making.
- Learn to apply consumer insights to develop effective marketing campaigns and business policies.
- Build a strong academic foundation with dedicated focus on study, writing, and research skills.
- Experience a dynamic learning environment through lectures, tutorials, and practical workshops.
- Benefit from a tailored pathway that prepares you for the full rigors of a marketing degree.
Requirements
Modules
- An Introduction To Business Management
- Foundation Economics - Microeconomics
- Foundation Economics - Macroeconomics
- Foundation Introduction To Psychological Research
- Academic Skills
- Consumer Psychology
- Global Sustainability: Challenges And Prospects
- The Economic Environment
- Research And Professional Skills For Business And Marketing
- The Fundamentals Of Management And Marketing
- Introduction To Psychology
- The Food Business
- British Society
- What The Font? Making And Using Typefaces
- Optional Language Or University Wide Modules
- Applied Marketing And Management
- Consumer Attitudes And Behaviour
- Digital Marketing
- Research Methods And Data Analysis
- Branding Theory And Practice
- Create Your Business
- Intercultural Competence And Communication
- Practice Of Entrepreneurship
- Optional Language Or University Wide Modules
- Climate Change: Causes And Consequences
- Marketing Strategy
- Contemporary Issues In Consumer Behaviour And Marketing
- Independent Research Project
- Applied Marketing Project
- Food Policy And Supply Chain Management
- International Human Resource Management
- The Dark Side Of Marketing
- Optional Language Or University Wide Modules
