MSc Tourism Marketing Management
Course Overview
This program provides a comprehensive foundation in marketing management tailored specifically for the dynamic international tourism sector, equipping you with the strategic and innovative skills demanded by global industry leaders. You will develop a blend of technical expertise and essential interpersonal abilities to launch a successful career in this fast-paced field.
Key Program Highlights
- Focus on contemporary, technology-driven marketing strategies for tourism
- Develops a powerful combination of technical and soft skills for career success
- Designed for diverse academic backgrounds; no prior tourism degree required
- Curriculum shaped by a global student body offering unique perspectives
- Assessment through a strategic mix of examinations and practical assignments
Course Overview
This program provides a comprehensive foundation in marketing management tailored specifically for the dynamic international tourism sector, equipping you with the strategic and innovative skills demanded by global industry leaders. You will develop a blend of technical expertise and essential interpersonal abilities to launch a successful career in this fast-paced field.
Key Program Highlights
- Focus on contemporary, technology-driven marketing strategies for tourism
- Develops a powerful combination of technical and soft skills for career success
- Designed for diverse academic backgrounds; no prior tourism degree required
- Curriculum shaped by a global student body offering unique perspectives
- Assessment through a strategic mix of examinations and practical assignments
Requirements
Modules
- Strategic Marketing Management
- Consumer Behaviour
- Marketing Research In A Digital Age
- Brand Management & Strategy
- Social Responsibility & Sustainability
- Destination Marketing Management
- Managing Tourism Resources
- International Services Marketing
- Key Skills
- Artificial Intelligence In Marketing
- B2B Key Account Management
- Contemporary Consumers
- Export Marketing
- Integrated Marketing Communications
- International Culture & Heritage Marketing
- Retail Marketing Management
- Dissertation
- Marketing Works (Industry Project)
