MCom Marketing

Acquire research skills from and be mentored by leading academics. You’ll critically assess contemporary practices and issues in your area of expertise, and have a framework for creating and synthesising evidence to advance your field and society. Investigate contemporary topics such as:

• the intersection of climate change and accounting
• digital marketing and issues of data privacy
• the future of work
• digital government
• evidence-based policy making
• sustainable tourism management
• reputational risks and uncertainties in organisations
• complexity in the real and virtual world
• the economics of disasters.

By the end of your degree, you’ll be equipped to be the go-to expert in your field. Find out about some of the research projects you could be involved in at Wellington School of Business and Government.