BA (Hons) Business Management with Analytics
Course Overview
This course equips professionals with the strategic management and analytical skills required to navigate shifting markets and leverage data for sustainable organizational performance. You will learn to transform complex data into clear, actionable insights to drive informed, high-level business decisions across key functions. The program prepares you to excel in dynamic business settings and lead with a data-driven approach.
Key Program Highlights
- Master strategic analysis of Big Data for marketing, sales, and financial management
- Develop critical skills to influence and make data-driven business decisions
- Learn to clearly present and interpret complex findings to stakeholders
- Address real-world business challenges presented by evolving markets and technologies
- Enhance leadership capabilities for achieving sustainable financial performance
Course Overview
This course equips professionals with the strategic management and analytical skills required to navigate shifting markets and leverage data for sustainable organizational performance. You will learn to transform complex data into clear, actionable insights to drive informed, high-level business decisions across key functions. The program prepares you to excel in dynamic business settings and lead with a data-driven approach.
Key Program Highlights
- Master strategic analysis of Big Data for marketing, sales, and financial management
- Develop critical skills to influence and make data-driven business decisions
- Learn to clearly present and interpret complex findings to stakeholders
- Address real-world business challenges presented by evolving markets and technologies
- Enhance leadership capabilities for achieving sustainable financial performance
Requirements
Modules
- Introduction to Accounting
- Nature of Management
- Finance and Statistics
- Business Economics
- Introduction to Marketing
- Introduction to Human Resources
- Legal Systems and Methods
- Environmental Sustainability and Citizenship
- Renewable Energy Challenges and Opportunities
- Introduction to Tax
- Event Budgeting and Funding
- Digital Marketing Principles
- Business Analytics
- Project Management
- Researching Business and Innovation
- Business Transactions
- Tax 2
- Theory and Practice in HRM
- People Planet Profit
- Environmental Sustainability and Citizenship
- Renewable Energy Challenges and Opportunities
- Introduction to Tax
- Event Budgeting and Funding
- Cases in Events Management
- Digital Marketing Principles
- Digital Business Strategy
- Marketing Intelligence and Human Behaviour
- Ethical Business in Society
- Corporate Finance
- Business and Environmental Sustainability
- Public Policy and its Effect on Organisations
- Financial Markets
- Entrepreneurship and Business Start-Up
- Managing Across Cultures
- Future of Work
- Advanced Professional Practice
- Strategic and Operations Management
- Prescriptive Analytics
- Innovating for Growth
- Computational Analytics
- Investment and Portfolio Management
- Word Trade and Export
- Contemporary Issues
- International Business and Management
