MSc Entrepreneurship and Analytics

If you’re looking to design your degree to suit your personal and professional career aspirations and an opportunity to acquire specialist practical skills and knowledge in entrepreneurship and analytics, our MSc Entrepreneurship and Analytics is for you.

Course outline and modules

The MSc Entrepreneurship and Analytics will develop your knowledge of theories, principles and practice of management. It will teach you how to apply this understanding to entrepreneurial business models and processes in both national and international contexts.

This course aims to provide a programme of study that meets your needs if you are a local, national or international student, enabling you to learn by the exchange of experience as well as formal academic study. It is designed for recent graduates and those already in employment.

This course is part of a suite of MSc programmes offering you the opportunity to design you degree to suit your personal and professional career aspirations.

How will my skills develop?

The course will help you enhance the skills required for assessing, developing and critically evaluating entrepreneurial strategies. You will develop the ability to make strategic decisions by advancing your understanding and application of how business analytics methods can support interventions in the decision-making process of organisations.

You’ll learn about intellectual property, emerging economies, international entrepreneurship and understand how to develop and deliver entrepreneurial strategies in a range of settings.

You’ll also develop the skills to use statistical techniques to communicate key information, how to use decision models, data mining, web and performance analytics, all of which will build on your analytical skills and ability to problem solve. You’ll get hands-on experience using specialist software and experience in using a range of data sets.

How will this course help my career?

As well as academic study, you will also be learning through experience – whether that’s in the lab using specialist software packages and interpreting data to inform a strategic business decision, or applying entrepreneurial strategy to a real-world business challenge.

At Aston you’ll also have a range of opportunities to gain practical experience, whether that’s through offering support to start-ups and SMEs in our business clinic, support to start your own business, or gain experience through integrated internships as part of your course. Find out more here.

We have students studying with us from all around the world. You’ll work with people from different backgrounds and gain an awareness of key cultural differences. This will enhance your communication, teamwork and management skills, which will be hugely beneficial in your professional career.

The course concludes with a Business Project or Dissertation, giving you the opportunity to analyse a business problem and practically apply the knowledge and skills developed during the course to outline your recommendations. This will also help to show prospective employers how you are able to impact their business.

This course offers an opportunity to study a second degree at one of our international partner institutions once you have completed your year at Aston.

Career prospects

This course will prepare you to start you own business, work in a strategic way for any organisation needing an entrepreneurial outlook, that requires critical thinking and decision-making informed by strategic thinking.