MSc Marketing Analytics

Our MSc Marketing and Analytics programme offers a combination of essential marketing theories and advanced analytics, tailored for both recent graduates and working professionals from local, national, and international backgrounds.

This course enhances your strategic decision-making abilities through a deep understanding of business analytics. You will delve into detailed marketing analysis, applying established theories and methods for smart strategic and operational decisions.

More than an academic course, this programme bridges your formal education with experiential learning. You will be supported by staff who are experts in the fields of marketing and analytics, ensuring your studies are contemporary and applicable. Aimed at elevating your professional journey, this programme arms you with vital skills in marketing analytics, preparing you to make a transformative impact in the business world.