MSc Marketing and Analytics

Develop your understanding and application of core theories in marketing analytics and how different methods can inform strategic decision-making and interventions in a breadth of business settings.

Course outline and modules

The MSc Marketing and Analytics will develop your understanding and application of core theories in marketing. You will learn how to undertake and apply marketing analyses using appropriate marketing theories and techniques, which will allow you to make appropriate strategic and operational marketing decisions.

The course will also help you develop the ability to make strategic decisions by advancing your understanding and application of how business analytic methods can support interventions in the decision-making process of organisations.

This course aims to provide a programme of study that meets your needs if you are a local, national or international student, enabling you to learn by the exchange of experience as well as formal academic study. It is designed for recent graduates and those already in employment.

This course is part of a suite of MSc programmes offering you the opportunity to design you degree to suit your personal and professional career aspirations.

How will my skills develop?

This course will help you develop the ability to make strategic decisions by advancing your understanding and application of how marketing theories and analysis along with business analytic methods can support interventions in the decision-making process of organisations.

You’ll study The Aston Global Advantage module which focuses on professional development and employability, helping you to apply the key skills that you will gain throughout the year.

You’ll also have the opportunity to study abroad with one of our international partners, undertake an internship placement in the UK or overseas or get involved in a global business challenge simulation.

How will this course help my career?

On completion of this course you’ll be able to demonstrate a range of transferable skills that are necessary for a successful career in your chosen field.